MILLE-FEUILLE CROISSANTS AND CINNAMON ROLLS—BUT MAKE IT GELATO
Messina has joined forces with neighbour and modern all-day bakery, Social Goods, for an exclusive, limited-edition collaboration running from July 21 to August 3, 2026. Born out of a mutual obsession with exceptional culinary craft, creativity, and fueling the block’s sweet tooth, this partnership brings these passionate culinary forces together for a sweet celebration of community spirit.
The latest chapter of "The Scoop”, Messina's ongoing series that champions local culinary talents and community connections. Founded by a collective of foodies and creatives, Social Goods is the perfect partner-in-crime. Together, the teams have translated the intricate French pastry-making into the Messina gelato cabinet.
The custom lineup features two limited-edition creations inspired by Social Goods’ best-selling pastries:
ONE IN A MILLELION Inspired by the Mille-Feuille Croissant: A rich, buttery cream gelato folded with crisp, caramelized croissant pieces, capturing the elegance of classical French pastry in every bite.
CINPHONY IN BRIOCHE-MAJOR Inspired by the Cinnamon Roll: A velvety mascarpone gelato layered with indulgent, cinnamon-soaked brioche and a crunchy walnut praline for a comforting, nostalgic treat.
The collaboration goes a step further with a custom sourdough cone—hand-crafted by the Social Goods team—to bring a beautifully complex, tactile crunch to both exclusive gelato flavors.
"Partnering with Messina allowed us to push culinary boundaries. Reimagining the distinct laminations of our Mille-Feuille Croissant and the warmth of our Cinnamon Roll into gelato formats captures the creative energy of Pottinger Street in every scoop," says Christophe Younes, Co-Founder of Social Goods.
The exclusive Messina x Social Goods gelato and sourdough cones will be available at both Messina Pottinger Street and Messina Peak from July 21 to August 3, 2026, in limited quantities per day, while stocks last.
